France has approved a landmark bill banning ultra-fast fashion advertising and targeting influencers promoting these brands. This signals a major shift in digital marketing regulation, extending accountability to creators and demanding new levels of transparency. Discover what this means for your EU operations.

The ASA's latest report (May 2025) highlights a critical issue: nearly half of UK influencer ads still fail on disclosure. With the CMA's enhanced powers from April 2025, understanding compliance isn't just good practice—it's essential to avoid significant fines and reputational damage. Our blog dives into the key findings and crucial steps for brands.

An airtight influencer marketing agreement is essential for UK brands. Learn how to draft a contract that defines deliverables, manages IP, and ensures compliance with the CAP Code, FCA rules, and new CMA enforcement powers under the DMCC Act 2024. Protect your brand from reputational damage and regulatory fines with our legal guide.

Many brands discover too late that verbal agreements aren't enough for influencer campaigns. Learn how a comprehensive legal agreement protects your brand from financial penalties, IP disputes, and compliance issues, ensuring your marketing investment truly pays off.

intellectual property (IP) protection is non-negotiable for influencers and brands alike. From AI-generated content to cross-border collaborations, UK copyright law presents unique challenges that can make or break creative partnerships. Our latest guide breaks down automatic copyright protections, moral rights, licensing essentials, and how to avoid costly disputes—ensuring your content remains legally secure.

Protect your interests and maximize your earning potential with this guide to drafting influencer agreements. Learn key considerations for influencers, including compensation, intellectual property, and contract negotiation.

This comprehensive guide will equip you with the knowledge and insights needed to draft effective and legally sound influencer agreements, ensuring your collaborations are successful, compliant, and protect your brand's interests.

The EU Council has taken a significant step toward shaping a more ethical and responsible influencer marketing landscape. With new recommendations focusing on transparency, authenticity, and accountability, the guidelines aim to protect consumers while empowering influencers to create positive, impactful content. From fostering direct engagement with influencers to addressing the ethical use of AI and safeguarding "Kidfluencers," these measures highlight the EU's commitment to a fair and sustainable digital ecosystem. Discover how these changes could impact the influencer industry and what they mean for content creators and brands alike.

Influencer marketing is booming, but so is regulatory scrutiny. Discover how EU and UK consumer laws, including the Influencer Legal Hub and the Digital Markets, Competition and Consumers Act, affect your campaigns. Stay compliant and avoid penalties with expert guidance from LegalLens.

This comprehensive guide explains the legal obligations for influencers and brands operating in the EU market. Learn about business registration requirements, proper ad disclosures, tax compliance, and how to mitigate brand liability - with actionable checklists to ensure your influencer partnerships meet all regulatory standards.

In Part 2 of our influencer contract series, we explore key considerations for influencers when drafting agreements. From defining scope of services to negotiating payment terms and exclusivity clauses, this guide ensures your contracts are fair and legally sound. Protect your rights with expert insights from LegalLens.

Influencer marketing offers brands a powerful way to connect with audiences, but it comes with legal risks. From transparency issues to evolving regulations, this guide explores how to navigate the complexities of influencer partnerships and stay compliant. Learn how LegalLens can help you protect your brand and maximize your campaign success.

Influencer marketing offers immense opportunities for brands, but it also comes with legal complexities that require careful navigation. In Essential Clauses for Influencer Contracts: Part I, we explore the critical elements of drafting and reviewing influencer agreements under English law. From understanding the legal entity behind the influencer to structuring clear payment terms, defining intellectual property rights, and managing social media content, this guide provides actionable insights to protect your brand and maximize the value of your partnerships. Stay tuned for Part 2, where we delve into more advanced legal considerations. For expert legal advice on influencer contracts, contact LegalLens today.