From January 2026, junk food ads are banned online and before 9pm on TV. We break down what this means for "Masterbrand" storytelling and how influencers can stay compliant.

UK influencer marketing is no longer a legal grey area. From the 'No-Scroll' rule to the DMCC Act's global turnover fines, we break down the four pillars of compliance that every eCommerce brand needs to know.

With the DMCC Act now in force, influencer marketing is no longer a legal 'grey area'. We break down why brands are now liable for 10% global turnover fines and how to ensure your agency-managed campaigns stay compliant.

AI is transforming marketing, but it does not operate in a legal vacuum. From the 'Shadow Copy' copyright trap to new criminal offences for non-consensual deepfakes, the 2026 landscape is active and high-stakes. At LegalLens, we break down the five critical legal risks influencers and brands must manage to stay compliant while scaling their creative output.

UK regulators are naming and shaming creators who fail to disclose ads properly. From the "No-Scroll" rule to the danger of using vague hashtags like #collab, we translate the latest CMA and ASA guidance into plain English for influencers and talent managers.

Speed often kills your rights. If you’re rushing to sign a brand agreement just to keep an agency happy, you are likely glossing over the 'legalese' that will cost you money or creative freedom later. We break down the 48–hour rule and why taking your time is the ultimate professional move.

Don't let a 60–second Reel lead to a 10% global turnover fine. In 2026, the UK’s ASA and CMA have shifted from advisory to AI–driven enforcement. This guide outlines the 9 critical questions every in–house counsel must ask to protect their brand’s reputation and balance sheet before green–lighting an influencer activation.

A 'handshake deal' is no longer enough in the high–stakes world of UK influencer marketing. From AI–powered ASA monitoring to the complexities of IR35 and PSCs, ensure your brand is protected with these five essential contract clauses for 2026.

Influencer marketing is a legal minefield. Following recent ASA rulings that cracked down on vague disclosure ('Aff' vs '#ad'), brands and creators must urgently review their compliance and contractual processes. LegalLens explains why clear contracts and upfront disclosure are non-negotiable for mitigating reputational and financial risk.

Avoid legal risks and protect your brand reputation. This guide for brands and agencies covers essential terms for influencer agreements, including licensing, compliance, and dispute resolution.

Navigating influencer contracts is critical for UK & EU success. This guide reveals essential clauses for legal protection, from usage rights to disclosure, and how LegalLens helps brands and creators achieve watertight compliance in 2025.

France has approved a landmark bill banning ultra-fast fashion advertising and targeting influencers promoting these brands. This signals a major shift in digital marketing regulation, extending accountability to creators and demanding new levels of transparency. Discover what this means for your EU operations.

The ASA's latest report (May 2025) highlights a critical issue: nearly half of UK influencer ads still fail on disclosure. With the CMA's enhanced powers from April 2025, understanding compliance isn't just good practice—it's essential to avoid significant fines and reputational damage. Our blog dives into the key findings and crucial steps for brands.

An airtight influencer marketing agreement is essential for UK brands. Learn how to draft a contract that defines deliverables, manages IP, and ensures compliance with the CAP Code, FCA rules, and new CMA enforcement powers under the DMCC Act 2024. Protect your brand from reputational damage and regulatory fines with our legal guide.

Many brands discover too late that verbal agreements aren't enough for influencer campaigns. Learn how a comprehensive legal agreement protects your brand from financial penalties, IP disputes, and compliance issues, ensuring your marketing investment truly pays off.

intellectual property (IP) protection is non-negotiable for influencers and brands alike. From AI-generated content to cross-border collaborations, UK copyright law presents unique challenges that can make or break creative partnerships. Our latest guide breaks down automatic copyright protections, moral rights, licensing essentials, and how to avoid costly disputes—ensuring your content remains legally secure.

Protect your interests and maximize your earning potential with this guide to drafting influencer agreements. Learn key considerations for influencers, including compensation, intellectual property, and contract negotiation.

This comprehensive guide will equip you with the knowledge and insights needed to draft effective and legally sound influencer agreements, ensuring your collaborations are successful, compliant, and protect your brand's interests.

The EU Council has taken a significant step toward shaping a more ethical and responsible influencer marketing landscape. With new recommendations focusing on transparency, authenticity, and accountability, the guidelines aim to protect consumers while empowering influencers to create positive, impactful content. From fostering direct engagement with influencers to addressing the ethical use of AI and safeguarding "Kidfluencers," these measures highlight the EU's commitment to a fair and sustainable digital ecosystem. Discover how these changes could impact the influencer industry and what they mean for content creators and brands alike.

Influencer marketing is booming, but so is regulatory scrutiny. Discover how EU and UK consumer laws, including the Influencer Legal Hub and the Digital Markets, Competition and Consumers Act, affect your campaigns. Stay compliant and avoid penalties with expert guidance from LegalLens.