The 2026 UK Influencer Compliance Checklist
Protect your brand, your income, and your reputation.
Before you post your next partnership or sign that new brand deal, run through these six essential checks to ensure you aren't at risk of ASA investigations or CMA fines.
1. The Disclosure Test (ASA/CMA)
Is it clear? Use #ad or #advertisement at the very beginning of your caption or overlay.
Is it visible? Ensure the tag is not hidden behind the 'see more' button or obscured by the platform's UI (like the 'Like' button on TikTok).
Affiliate links – If you earn a commission, you must disclose this clearly. A simple 'afflink' is no longer enough; use 'Commission earned'.
2. The 'Green' Check (Environmental Claims)
Is it honest? If a brand claims a product is 'eco–friendly' or 'sustainable', do you have the evidence to back it up?
CMA Green Claims Code – Avoid broad, vague terms. If you can't prove it, don't post it.
3. Usage Rights and 'Perpetual' Traps
Usage period – Does the contract specify exactly how long the brand can use your face in ads? (e.g. 6 months vs. 'in perpetuity').
Exclusivity – Are you accidentally blocking yourself from working with other brands in the same category for too long?
4. Intellectual Property (IP) Ownership
Content rights – Do you retain the copyright to your creative work, or is the brand 'buying' it outright?
Moral rights – Ensure you have the right to be credited for your work.
5. Payment and 'Net' Terms
Payment date – Is the payment term 'Net 30' (30 days after invoice) or something longer?
Late fees – Does your contract include a clause for interest on late payments?
6. The 'Exit' Clause
Termination – Can you end the contract if the brand’s reputation takes a hit that could damage your own?
Force Majeure – What happens if the platform (IG/TikTok) goes down or your account is compromised?
Take control of your creator career
Your influence is a professional asset – treat it like one. In 2026, the brands that value you most are those willing to sign a clear, fair, and legally robust agreement.
At LegalLens, we help influencers navigate complex brand deals, protect their IP, and ensure they never get caught in an 'unlimited usage' trap. Ready to level up your legal protection?
Disclaimer
The materials appearing on this website do not constitute legal advice and are provided for general information purposes only. No warranty, whether express or implied, is given in relation to such materials. LegalLens shall not be liable for any technical, editorial, typographical, or other errors or omissions within the information provided, nor shall we be responsible for the content of any web images or information linked to this website. Influencer marketing laws and ASA regulations in 2026 are complex; using this checklist does not create a lawyer–client relationship. We strongly recommend seeking professional legal counsel to ensure your specific agreements are fully compliant with current laws.