The FTC can now seek civil penalties of up to $51,744 per violation for non-compliant influencer posts. From the strict dual-mode rule for video to the 2026 AI and synthetic media mandates, this US edition cheat sheet gives creators and brands the exact placement rules needed to stay fully audit-ready.

UK brands can no longer 'outsource' their legal liability to influencers. From the 'No–Scroll' rule to statutory shared liability under the DMCC Act, here is the definitive checklist for professional brand managers.