In the US, talent agencies are expected to exercise 'professional diligence'. From the 'Pre-Flight' check to contractual indemnities, here is how modern agencies manage the risk of the FTC Endorsement Guides.

A 'standard' talent agreement can be a ticking time bomb for a brand if it doesn't account for the 2026 regulatory reality. From 'Usage Gaps' that lead to IP leakage to the necessity of AI warranties, we break down the five legal red flags that every founder and marketing manager needs to scan for before onboarding their next creator.