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The Digital Fairness Act 2026: What Influencers & Brands Must Know Now

The EU's Digital Fairness Act, expected in late 2026, will introduce the most significant influencer marketing regulations in a decade. From mandatory disclosure rules to dark pattern bans and turnover-based fines, this guide breaks down what influencers, brands, and agencies need to know to prepare for compliance.

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AI in marketing – Five legal red flags you cannot ignore

AI is transforming marketing, but it does not operate in a legal vacuum. From the 'Shadow Copy' copyright trap to new criminal offences for non-consensual deepfakes, the 2026 landscape is active and high-stakes. At LegalLens, we break down the five critical legal risks influencers and brands must manage to stay compliant while scaling their creative output.

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Hidden ads are illegal – The new CMA rules for UK creators

UK regulators are naming and shaming creators who fail to disclose ads properly. From the "No-Scroll" rule to the danger of using vague hashtags like #collab, we translate the latest CMA and ASA guidance into plain English for influencers and talent managers.

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Influencer contract signing time frames: Don't be pressured into a bad deal

Speed often kills your rights. If you’re rushing to sign a brand agreement just to keep an agency happy, you are likely glossing over the 'legalese' that will cost you money or creative freedom later. We break down the 48–hour rule and why taking your time is the ultimate professional move.

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The In-House Counsel’s Guide to Influencer Campaigns in 2026

Don't let a 60–second Reel lead to a 10% global turnover fine. In 2026, the UK’s ASA and CMA have shifted from advisory to AI–driven enforcement. This guide outlines the 9 critical questions every in–house counsel must ask to protect their brand’s reputation and balance sheet before green–lighting an influencer activation.

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Influencer Marketing Legal Risk: ASA Rules, Disclosure Gaps, and Essential Contract Clauses

Influencer marketing is a legal minefield. Following recent ASA rulings that cracked down on vague disclosure ('Aff' vs '#ad'), brands and creators must urgently review their compliance and contractual processes. LegalLens explains why clear contracts and upfront disclosure are non-negotiable for mitigating reputational and financial risk.

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How to create an influencer contract

Navigating influencer contracts is critical for UK & EU success. This guide reveals essential clauses for legal protection, from usage rights to disclosure, and how LegalLens helps brands and creators achieve watertight compliance in 2025.

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France's Ultra-Fast Fashion Ad Ban:Something new for Influencers & Global Brands

France has approved a landmark bill banning ultra-fast fashion advertising and targeting influencers promoting these brands. This signals a major shift in digital marketing regulation, extending accountability to creators and demanding new levels of transparency. Discover what this means for your EU operations.

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ASA's Latest Warning: Is Your Influencer Marketing Truly Compliant?

The ASA's latest report (May 2025) highlights a critical issue: nearly half of UK influencer ads still fail on disclosure. With the CMA's enhanced powers from April 2025, understanding compliance isn't just good practice—it's essential to avoid significant fines and reputational damage. Our blog dives into the key findings and crucial steps for brands.

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Influencer Marketing Agreements: Your Brand's UK Legal Guide

An airtight influencer marketing agreement is essential for UK brands. Learn how to draft a contract that defines deliverables, manages IP, and ensures compliance with the CAP Code, FCA rules, and new CMA enforcement powers under the DMCC Act 2024. Protect your brand from reputational damage and regulatory fines with our legal guide.

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